Applying for a job at a company is a two-way street. It's not just the company accepting you; you need to accept them as well.

This is where job research can help you.

1. You can present yourself better with more information.

2. Insufficient research can make you look clueless and unprepared at an interview.

3. You can try to represent their desired culture and decide if it's right fit for you.

4. You will learn more about their business as a whole.

All of this can help you decide if you even want to work there.