Once you're done with researching the organization for a prospective job, you can use this information to position and present yourself appropriately on your resume and during the interview.

If you're able to use this information smartly, and tailor your message in the right direction, it can showcase you as someone who does their homework, seems to know what they are talking about, and who is genuinely interested in the company.

This can give you a major edge over other candidates!